Why Publicis Groupe Needs Its Own Blockchain Namespace
Publicis Groupe runs 100,000 people across 100 countries under a Power of One model. The credential management challenge that creates is exactly what a sovereign blockchain namespace solves.
Monster Energy and the Case for Owning Your Brand Namespace Onchain
Monster Energy built one of the most recognisable brand identities in global sports. The .monsterenergy namespace on Freename is the onchain extension of that identity — and the credential infrastructure for a brand that operates at the intersection of sports, music, and digital culture.
Dom Pérignon and the Onchain Luxury Problem
Luxury heritage brands face a specific counterfeit and provenance challenge that no traditional domain can solve. The .dompérignon namespace on Freename is the blockchain infrastructure for one of the world's most counterfeited luxury products.
Corsearch, Trademark Monitoring, and the Freename Blind Spot
Corsearch is one of the world's leading trademark search and brand protection platforms. Its core business is identifying infringing registrations. The .corsearch namespace on Freename represents both an opportunity and an irony — the brand protection specialist with an unprotected blockchain namespace.
FC Bayern Munich and the Blockchain Fan Economy
FC Bayern is one of the most commercially sophisticated football clubs in the world. The .fcbayern namespace on Freename is the onchain infrastructure for a club that generates over €850 million in annual revenue and has a global fanbase of over 1 billion people.