The Freename
Broker.
peaky.broker is an independent brokerage specialising exclusively in Freename TLD transactions. We represent TLD owners — individuals and entities who hold Freename top-level domain assets and want to sell them to the right buyer, at the right price, with the right documentation.
We are not a marketplace. We are not a listing platform. We are not a Web3 aggregator. We are a broker — a human intermediary who applies judgment, network access, and a structured process to a transaction type that most of the industry is not equipped to handle.
Freename TLDs are a genuinely new kind of digital asset. They sit at the intersection of domain names, blockchain technology, and intellectual property. Selling one requires understanding all three — and knowing how to communicate that value to a buyer who may be coming from any of those directions.
That is what we do. One asset class. One process. Done properly.
Understanding
the asset
Freename is a Web3 naming platform that allows users to register and own top-level domains as blockchain assets. A top-level domain — the extension that appears to the right of the dot in a web address — has historically been the exclusive territory of ICANN-accredited registries. Freename changed that.
On Freename, any individual or entity can register a TLD extension, hold it in a crypto wallet, and earn royalties every time someone registers a second-level domain beneath it. The TLD itself is a blockchain asset. It can be held, transferred, and sold — on-chain, with a transaction hash as proof.
It is a form of digital property ownership that did not exist before Freename introduced it.
The value of a Freename TLD depends on several factors: the quality of the string itself — its length, memorability, and industry relevance — the size of the potential buyer universe, the royalty income it generates or could generate, and the strategic importance of the extension to a particular corporation or sector.
Generic dictionary words command the highest prices. Brand-adjacent strings can also reach significant valuations when the right buyer is identified and approached correctly.
What makes Freename TLD sales different from traditional domain sales is the onchain dimension. The transfer is executed on the blockchain. The proof is the hash. That means the documentation requirements — and the brokerage process — are different from anything in the conventional domain industry.
Our principles
Honest valuation
We will not inflate a Freename TLD valuation to win a listing. An overpriced asset does not sell — it wastes time and damages relationships with potential buyers.
Email only
All communication happens by email. No phone calls, no chat messages. The email record is the paper trail — and for corporate buyers, it is the proof of intent.
No public listings
We do not publish the TLDs we represent. Discretion protects the seller's negotiating position and prevents speculative interference.
Onchain settlement
Every completed transaction is settled on-chain and documented with a transaction hash. The proof of sale is the blockchain record, the Freename receipt, and the buyer email, together.
One specialty
We broker Freename TLDs. Not .com domains, not NFTs, not Web3 consulting. The singular focus means our process and buyer network are calibrated specifically for this asset class.
No conflicts
We are an independent broker. We do not hold Freename TLD inventory for our own account and have no preferred buyer arrangements that would bias our outreach.
Why Freename TLD
brokerage exists
The seller side
Most Freename TLD owners are domain investors, Web3 enthusiasts, or early adopters who recognised the potential of the platform before the broader market did. What they often lack is access to the corporate buyers who would pay a serious price for the right string — and the sales process those buyers require.
The buyer side
Corporate buyers — brand managers, digital officers, fund analysts — are not browsing Web3 marketplaces. They respond to direct, professional outreach. They need a clear explanation of what a Freename TLD is, why it is strategically relevant to their organisation, and how the transaction would be executed and documented.
The valuation gap
There is no public price index for Freename TLDs. Without a benchmark, sellers either underprice significantly — leaving value on the table — or overprice and find no buyers. A specialist Freename broker builds and maintains the valuation framework that makes a fair deal possible.
The documentation requirement
A Freename TLD transaction has documentation requirements that differ from a conventional domain sale. The onchain transfer, the Freename receipt, and the pre-sale buyer email together constitute the proof of transaction. Getting all three right — in the right sequence — is part of what a Freename broker manages.
Ready to sell your
Freename TLD?
Free valuation. No commitment. We respond within 48 hours by email.