Peaky Broker — Freename TLD IntelligenceAnalysis and market intelligence on Freename TLDs and blockchain-native brand namespaces.https://peaky.broker/Why Publicis Groupe Needs Its Own Blockchain Namespacehttps://peaky.broker/blog/why-publicis-needs-its-own-blockchain-namespace/https://peaky.broker/blog/why-publicis-needs-its-own-blockchain-namespace/Publicis Groupe runs 100,000 people across 100 countries under a Power of One model. The credential management challenge that creates is exactly what a sovereign blockchain namespace solves.Wed, 15 Apr 2026 00:00:00 GMTpublicis-domainsMonster Energy and the Case for Owning Your Brand Namespace Onchainhttps://peaky.broker/blog/monsterenergy-and-the-blockchain-brand-namespace/https://peaky.broker/blog/monsterenergy-and-the-blockchain-brand-namespace/Monster Energy built one of the most recognisable brand identities in global sports. The .monsterenergy namespace on Freename is the onchain extension of that identity — and the credential infrastructure for a brand that operates at the intersection of sports, music, and digital culture.Sun, 12 Apr 2026 00:00:00 GMTmonsterenergy-domainsDom Pérignon and the Onchain Luxury Problemhttps://peaky.broker/blog/domperignon-blockchain-luxury-heritage/https://peaky.broker/blog/domperignon-blockchain-luxury-heritage/Luxury heritage brands face a specific counterfeit and provenance challenge that no traditional domain can solve. The .dompérignon namespace on Freename is the blockchain infrastructure for one of the world's most counterfeited luxury products.Fri, 10 Apr 2026 00:00:00 GMTdomperignon-domainsCorsearch, Trademark Monitoring, and the Freename Blind Spothttps://peaky.broker/blog/corsearch-trademark-monitoring-and-the-freename-blind-spot/https://peaky.broker/blog/corsearch-trademark-monitoring-and-the-freename-blind-spot/Corsearch is one of the world's leading trademark search and brand protection platforms. Its core business is identifying infringing registrations. The .corsearch namespace on Freename represents both an opportunity and an irony — the brand protection specialist with an unprotected blockchain namespace.Wed, 08 Apr 2026 00:00:00 GMTcorsearch-domainsFC Bayern Munich and the Blockchain Fan Economyhttps://peaky.broker/blog/fcbayern-blockchain-club-identity-and-the-fan-economy/https://peaky.broker/blog/fcbayern-blockchain-club-identity-and-the-fan-economy/FC Bayern is one of the most commercially sophisticated football clubs in the world. The .fcbayern namespace on Freename is the onchain infrastructure for a club that generates over €850 million in annual revenue and has a global fanbase of over 1 billion people.Sun, 05 Apr 2026 00:00:00 GMTfcbayern-domains